Apple introduces iPhone 17e, new iPad Air featuring M4

Cupertino (California): Apple on Monday launched iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup — with latest-generation A19 chip for faster performance, an advanced camera system, enhanced durability, the magic of MagSafe, and double the starting storage at 256GB. iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple, which is up to 2x faster than C1 in iPhone 16e.

The 48MP Fusion camera captures stunning photos, including next-generation portraits, and 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like having two cameras in one.

The 6.1-inch Super Retina XDR display features Ceramic Shield 2, offering 3x better scratch resistance than the previous generation and reduced glare. Available in three colours with a premium matte finish — black, white, and a beautiful new soft pink — iPhone 17e will be available for pre-order beginning March 4, with availability starting March 11.

iPhone 17e will start at 256GB of storage for Rs 64,900 — 2 times the entry storage from the previous generation at the same starting price, and 4x more than iPhone 12 — giving users more space for high-resolution photos, 4K videos, apps, games, and more.

“iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.